GILLETTE VENUS AWARDS BEST LEGS TITLE TO MARIAH CAREY
Gillette Venus [PG], a recognized authority on women's legs, today named Mariah Carey the first "Celebrity Legs of a Goddess." The superstar, who captured three GRAMMYÃ‚Â® Awards for her celebrated six-times platinum album The Emancipation of Mimi, was immortalized with a 16-foot high likeness of her perfect legs. Ms. Carey unveiled the replica during a ceremony at New York's legendary Radio City Music Hall, home to some of the most famous legs in the world.
As the official 2006 "Celebrity Legs of a Goddess," Ms. Carey kicked off Venus' nationwide search for the woman with the most beautiful legs in the U.S. "Legs of a Goddess" contests will be held at select venues during Ms. Carey's highly anticipated concert tour, The Adventures of Mimi: The Voice, The Hits, The Tour.
"Mariah Carey was our hands-down choice for the first Venus 'Celebrity Legs of a Goddess' title," said Peter Clay, Vice President Premium Systems, Gillette Global Grooming. "She has gorgeous legs, and she radiates the inner beauty and confidence that embodies the Venus brand."
The "Legs of a Goddess" tour will visit five cities throughout the month of August. Contests will be held at Ms. Carey's concert venues in the following locations:
Miami, August 5, American Airlines Arena
Atlanta, August 9, Phillips Arena
Philadelphia, August 11, Wachovia Center
Boston, August 21, TD Bank North Garden
New York, August 23, Madison Square Garden
Contestants will be asked to strut their stuff on a catwalk and "strike a pose" for a panel of expert judges to determine if they have the best legs in town. The judges will be looking for a woman with toned, shapely legs who exudes a confident, vibrant personality. The winner of each local market competition will receive VIP tickets to Ms. Carey's concert and a one-on-one meeting with her backstage after the show. Winners from each local market contest will advance to the final round, where a national winner will be named and will receive a grand prize of ,000 cash.