MARIAH CAREYâ€™s E=MC2
ALBUM ENTERS AT #1, ON CAREER-HIGH FIRST WEEK SOUNDSCAN SALES OF 463,000 !!!
â€œTOUCH MY BODYâ€ â€“ HER 18th #1 HIT, AND 79th CAREER WEEK AT #1 â€“ SETS HISTORIC CHART RECORD, SURPASSING ELVIS PRESLEYâ€™s 17 #1â€™s, AND TYING HIS ALL-TIME HIGH 79 WEEKS AT #1
â€œBye Byeâ€ is next â€“ impacting at Pop, Rhythmic and Urban radio formats and is #1 most added across the board
APRIL 25th ON ABC TV:Mariah returns to Good Morning America for a traffic-stopping live outdoor concert at New York Cityâ€™s Times Square
(April 23, 2008 â€“ New York, NY) An unprecedented pre- and post-release campaign â€“ including appearances on NBCâ€™s Saturday Night Live, MTVâ€™s The Hills, BETâ€™s concert special, FOXâ€™s IDOL Gives Back and American Idol, and The Oprah Winfrey Show â€“ maximized exposure for international superstar Mariah Carey and her current smash hits, the #1 â€œTouch My Bodyâ€ and #1 most added â€œBye Bye,â€ resulting in a massive #1 debut on the Billboard 200 albums chart for E=MC2
(in stores April 15th), weighing in with first week Soundscan sales of 463,000 units. E=MC2
also debuts #1 on the Top R&B/Hip-Hop albums chart and #1 on the Top Digital albums chart (Mariah's first-ever #1 digital album debut with over 50,000 scanned!). E=MC2
represents the biggest first week debut of Mariahâ€™s career!!!
"Mariah's an inspiration, the true definition of a star," said Antonio â€˜L.A.â€™ Reid, Chairman, Island Def Jam Music Group. "She continues to amaze us with every incredible new album she creates. Now Mariah has added another plateau of success to what has become her virtually unapproachable track record on charts around the world. She proves beyond a doubt that with talent, ambition, and sheer force of will, all things are possible."
TV appearances continue this Friday, April 25th on ABC, when Mariah returns to Good Morning America for a live outdoor concert with New Yorkâ€™s Times Square as her backdrop. Three years to the month since she first shut down traffic outside GMAâ€™s studios on 44th Street to celebrate the release week of The Emancipation Of Mimi, Mariah will once again welcome thousands of fans to the event, slated between 8:00 and 9:00 a.m. She then hurries uptown for a guest appearance on Live with Regis & Kelly.
Mariah reached an historic career achievement earlier this month when â€œTouch My Bodyâ€ became her 18th #1 hit on the Billboard Hot 100 â€“ surpassing one of the most enduring chart records in Billboard history, Elvis Presleyâ€™s 17 #1â€™s. â€œTouch My Bodyâ€â€™s two weeks at the top marked Mariahâ€™s 78th and 79th cumulative career weeks at #1, which tied Elvisâ€™ long-standing all-time high of 79 weeks at #1, as calculated in Billboard. At the same time, Mariah is now positioned as the only active recording artist in the 50 years of the Hot 100 (which began in 1958) with the potential to surpass the Beatlesâ€™ all-time high of 20 #1 hits.
â€œTouch My Bodyâ€ took over the #1 spot with an all-time record-setting 286,000 debut week on the Billboard Hot Digital Songs chart. The video, directed by feature filmmaker Brett Ratner, and featuring a cameo by Jack McBrayer (30 Rockâ€™s Kenneth Parcell), stays in rotation on VH1, VH1 Soul, BET and 106 & Park, and FUSE; as well as #1 at Yahoo Music Video. "Touch My Body" also topped the AOL video charts for several weeks.
Clear Channel Online played a major part in the Mariah Carey promotion, simultanÂ¬eÂ¬ously launching â€œTouch My Bodyâ€ as it went to radio. The song was played over 400,000 times in one week and debuted at #1 on the On-Demand Chart. Tracks from E=MC2
were also featured in Clear Channelâ€™s Sneak Peak promotion a week before the album was released.
â€œBye Byeâ€ impacted across-the-board at Pop, Rhythmic, and Urban radio formats on Monday, April 21 and is #1 most added across the board.
Leading up to the release of E=MC2
, â€œTouch My Bodyâ€ was one of two songs (along with â€œMigrateâ€) that were performed by Mariah last month on NBCâ€™s Saturday Night Live, hosted by Jonah Hill, the show to be re-run on May 3rd. Earlier this month, Mariah gave a special performÂ¬ance of â€œTouch My Bodyâ€ and â€œWe Belong Togetherâ€ after the season premiere of the MTV reality series, â€œThe Hills.â€ The episode set a year-to-date record as the highest rated telecast on cable TV.
On April 9th, Mariah joined an all-star cast for the second annual â€œIDOL Gives Backâ€ two-hour tv special, a music celebration raising awareness and benefiting various U.S. and international charities. The following Monday, April 14th, Mariah appeared as special guest on The Oprah Winfrey Show, chatting with the host and performing â€œBye Bye.â€ The next day, as E=MC2
was released, Mariah began a two-night stint on American Idol, serving as musical mentor to that weekâ€™s finalists on night one, and performing â€œBye Byeâ€ on night two.
â€œTouch My Bodyâ€ was produced by Mariah Carey, C. â€œTrickyâ€ Stewart, and fellow Island Def Jam artist The-Dream. Other guest producers joining Mariah on E=MC2
include Jermaine Dupri, DJ Toomp, Stargate, Will I Am, Bryan Michael Cox, Nate "Danjahandz" Hills and James Poyser. The album is executive produced by Mariah Carey and Antonio â€œLAâ€ Reid, Chairman, Island Def Jam Music Group.
The 11th studio album of her career, E=MC2
follows-up The Emancipation Of Mimi, Mariahâ€™s worldwide 10 million selling #1 album, which generated three Grammy awards (including Best Contemporary R&B Album), two #1 singles, and countless more honors during its 18-month stay on the charts. Released April 12, 2005, Mimi was an industry phenomenon for the mega-platinum award-winning superstar. Soundscanâ€™s biggest-selling album of the year, it brought total sales of Mariahâ€™s albums, singles and videos to over 160 million worldwide, making her the top-selling female recording artist in history.