Nov 22 2010

M by Mariah Carey is Everywhere!

M.

InTouch Weekly, November 12, 2007



InTouch Weekly included coverage of the M by Mariah Carey Macy’s event in their November 12 issue, on stands now. Included is a photo of Mariah walking down the Broadway aisle after her grand entrance, as she waved to fans. They also featured the great photo of the extreme Mariah fans that had the “M” logo tattooed on their wrists! The coverage was titled “That’s Wild! Mariah’s Fans REALLY Love Her!”

Star Magazine, November 12, 2007 Star Magazine included coverage of Mariah CareyÂ’s BET appearance to promote her fragrance in their November 12 issue, now on stands, saying, "M blends Mimi's favorite scents - Moroccan Incense, Tahitian Flowers, and Toasted Marshmallows. Yum!"

Ok! Weekly, November 12, 2007



Ok Weekly included fantastic coverage of M by Mariah Carey in the November 12 issue, now on stands! The fragrance was included in round up titled “Find Your Perfect Scent.” Mariah was the only celebrity photo included in the round up. Additionally, they included Mariah’s quote about the fragrance, “This is the first fragrance I have ever worn.”

The Insider, October 24, 2007 “The Insider” ran a great segment on the M by Mariah Carey fragrance launch at Macy’s. Mariah discussed in the interview how creating a fragrance is so similar to creating a song and how much of a creative learning experience this was for her. The segment also captured Mariah’s opening remarks from the launch where she said, “This was a labor of love, so I hope you like it.”

BETÂ’s 106 & Park, October 22, 2007



Mariah Carey made a surprise appearance on BET’s 106&Park. The segment featured an interview with Mariah about M by Mariah Carey and an audience giveaway. Later on in the segment the hosts (and Mariah) pulled up 3 audience members that were wearing their homemade M by Mariah Carey t-shirts! The shirts were all of the fragrance – 2 were of the ad campaign and the 3rdone was a purple shirt with the “M by Mariah Carey” logo. When the segment was wrapping Mariah and the hosts talked with an audience member who received the package and asked her how much she liked it. She was SO excited that she ripped through the packaging to smell the fragrance!! Then the cameras panned the audience as they were all holding up their packages! Click here to watch the video.

The TODAY Show. October 23, 2007



Mariah Carey was a guest on this morningÂ’s Today Show. It was a terrific 3 minute segment that featured Mariah discussing M by MariahCarey. She also briefly talked about her upcoming album, but the main focus was the fragrance. Mariah talked about the fragrance and its notes, as well how it all translated into making a song. She also spent a few seconds interacting with the audience, even spritzing herself with a fanÂ’s fragrance. In the background you can see fans wearing their purple M by MariahCarey t-shirts, and holding up images of the ad. Click here to watch the video.

The View, October 23, 2007 Mariah Carey was a guest on this morning’s The View. It was a great 8 minute segment that featured Mariah discussing M by Mariah Carey. She also briefly talked about her upcoming album (and any possible male suitors), but much of the focus of the segment was on the fragrance. Mariah touched on the fragrance and its notes. She also declared how ‘in love’ she was with it and how nicely it smells to men! This was a great segment, with Mariah casually talking about the fragrance and everything thing else she is up to at the moment.

MTV’s Total Request Live (TRL), October 24, 2007 MTV’s TRL ran a news segment on the M by Mariah Carey fragrance launch at Macy’s. They flashed lots of images from the event including fragrance packages, fans and Mariah in front of the step and repeat wall. The segment included a clip of Mariah’s response to how she has dealt with the media spotlight. Mariah was poised and answered the question very honestly. She even got candid in her response by advising those young stars in the spotlight now not to take it so seriously saying, “It’s only tv!” Click here to watch the video.

E! News, October 24, 2007 E! News ran a segment on the M by Mariah Carey fragrance launch at MacyÂ’s. They flashed lots of images from the event including fragrance packages, fans and Mariah in front of the step and repeat wall. They also mentioned that the crowds were packed into MacyÂ’s to grab an autograph anda bottle of fragrance. The segment concluded with a clip of MariahÂ’s speech at the beginning of the signing! Click here to watch the video.

Extra, October 24, 2007 “Extra” ran a great segment on the M by Mariah Carey fragrance launch at Macy’s. The segment included clips from the commercial, an interview with AJ Halloway, the feud with Diddy and Mariah’s upcoming album! They flashed lots of images from the event including fragrance packages, fans and Mariah in front of the step and repeat wall. They also mentioned how Macy’s was jam packed with fans! During the interview AJ Halloway commented on how nice the fragrance smelled on Mariah and also mentioned some rumors surrounding Mariah and her love life. When he brought up the feud with Diddy Mariah commented, “I have no feud with Diddy, he knows I love him.” Click here to watch the video.

Access Hollywood, October 24, 2007 “Access Hollywood” ran a really great segment on the M by Mariah Carey fragrance launch at Macy’s. The segment included images of screaming fans, fragrance packages, Mariah in front of the step and repeat wall shots from the commercial and Mariah’s comments on the tv commercial. The segment began with an intro on how fans already love Mariah’s sound and now they will love smell too! They mentioned how Mariah was greeted by screaming and even crying fans! During the interview Mariah was asked a question regarding the provocative ad commercial and Mariah’s response, “I did have on a chinsy little thonga thing, you know I’m not that bad!” Click here to watch the video.

E!’s “The Daily 10,” October 24, 2007 “The Daily10” included the M by Mariah Carey Macy’s fragrance launch at their #3 spot of the day’s top stories! On the screen they titled the story, “Mariah launches M” and the commentary for the story was “the smell of success continues for Mariah Carey as she launched her new fragrance, M, yesterday at Macy’s!” Click here to watch the video.
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