The Fairytale of New Media
The desire of the public to go back year after year to the same favourites is illustrated by a comparison of last year's 20 biggest Christmas downloads based on OCC sales and a chart compiled by PPL of the 20 festive songs earning the highest number of plays on radio, TV and across business over the last decade. Fourteen of the songs in each chart are identical.
While Fairytale Of New York led All I Want For Christmas Is You as the OCC's top festive seller last year, on the decade-long PPL chart it is Mariah Carey who comes out on top followed by Last Christmas and then the Pogues hit.
Incredibly the Carey hit, which originally reached number two in the UK in 1994, is its newest track. PPL director of PR and corporate communications Jonathan Morrish says all the tracks on the chart are simply great recordings. "Stop somebody in the street and ask them what is their favourite Christmas song and, pretty much, they would choose one from the PPL Top 20," he notes. "Christmas is a time of tradition so while it's no surprise to see standards in there, it is worth noting that it is the most recent recording - Mariah Carey's All I Want For Christmas Is You - that is at number one. At Christmas we embrace tradition and music is a very powerful and engaging way to enforce that feeling.