AdWeek. The mystery behind "Unzip X" began with a number of teasers featuring "a mysterious cocoon made of glittery black fabric—from which, it appears, someone is desperately trying to escape. Rip! A stiletto emerges. Rip! An arm! Golden hair! Some really big rings! There's some body-part lingering, some hair tossing..."
During Mariah's November 8th appearance on The Rosie show, the final ad was shown, revealing Mimi as "X"! Watch the teasers and the final reveal below.