Feb 14 2012

BET Honors: Twitter Traffic Peaks at Mariah Moments

The Fifth Annual BET HONORS Was Highest Rated and Most Watched Ever

BET HONORS Is The #1 Awards Show On Cable In 2012

Telecast Was The 3rd Most Social Program On Television

Twitter Traffic Peaked During The Mariah Carey And First Lady Michelle Obama Moments

The fifth annual BET HONORS telecast was the highest rated and most watched in its franchise history on BET. According to the Nielsen Company, the Monday February 13 9:00 p.m. premiere telecast drew in 2.6 million viewers and it garnered a 2.2 coverage rating among 2 million households. Additionally, the premiere telecast is now the #1 awards show on cable this year among adults and enjoyed double and triple-digit gains compared to all prior BET HONORS premieres.

Acclaimed actress Gabrielle Union hosted the show for a fourth year, honoring renowned poet/author Maya Angelou (Literary Arts), internationally acclaimed musician Stevie Wonder (Musical Arts), Grammy-Award winning songstress Mariah Carey (Entertainer), influential filmmaker Spike Lee (Media), the heroic Tuskegee Airmen (Service) and inspirational coach and mentor Beverly Kearney (Education).  The BET HONORS 2012 star-studded lineup included performances by Aretha Franklin, Patti LaBelle, Cicely Tyson, Common, Jennifer Hudson and Kelly Rowland with appearances by First Lady Michelle Obama, Cuba Gooding Jr., Terrence Howard, Willow Smith, Jill Scott and John Singleton.

On the digital side, nearly 200,000 tweets were posted during the telecast, peaking at 2500 tweets-per-minute during the Mariah Carey and Michelle Obama moments. Throughout the telecast, more than 20 separate topics trended on Twitter referential to BET HONORS and it was the 3rd most social program on television on February 13, 2012 according to Trendrr.tv.

Encore telecasts:

  • Wednesday, February 15 at 10:00 p.m.
  • Saturday, February 18 at 8:00 p.m.
  • Thursday, February 23 at 10:00 p.m.

In addition to the U.S. encore telecasts, the fifth annual BET HONORS will premiere internationally on Saturday, February 18 at 8:00 p.m. GMT/10:00 p.m. CAT.

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